i have tried more heat protections than i care to remember and not one have i repurchased.. until now! this is my second bottle and i will be more than likely buying a 3rd. this smells of oranges and it is bleepin beautiful, my hair looks healthier and shinier. it also makes my hair smell gorg! and it stays in my hair, im not going to lie i have on occasion sprayed this in my hair just so it smells nice. i do feel it protects my hair since before this my hair felt a little stiff when using others. this is £3.99 and honestly i would spend more before! im going to be buying one for my hair kit, loveee it!